BuyaLargeLatteGetBrownieForFree

Hi all, it’s Friday Thing/k.

How are you today?

This following brilliant thing/k is coming from the Netherlands.

With free WiFi popping up at cafes, the number of people impolitely "stealing" it without so much as buying a simple coffee has increased as well.
To capitalize on this trend, Holland-based CoffeeCompany has started promoting menu items through… people's WiFi menus.

By continuously changing the names of their store networks to such things as OrderAnotherCoffeeAlready, BuyCoffeeForCuteGirlOverThere?, HaveYouTriedCoffeeCake?, BuyAnotherCupYouCheapskate, TodaysSpecialExpresso1.60Euro and BuyaLargeLatterGetBrownieForFree, the chain is able to both promote items as well as guilt patrons into realizing free WiFi really isn't totally free :)

Now think about this scenario: you would ask the barista what the name of the network was and the barista would shout, "OrderAnoterCoffeeAlready"…

It’s brilliant, it’s so simple, it’s a truly media planning (targets the relevant audience at the right time), it’s effective, it’s cost-efficient, and…it’s about coffee.
Love it.