Let It Ring

You know, I know, everybody knows that using your mobile phone while driving can cause accidents.

Well, probably not everybody knows, as a large number of accidents could be avoided if people didn’t answer their mobile phones while driving.                           

A Belgium charity for parents of child road victims, OVK, wanted to hammer home the dangers of speaking on your phone while driving in a surprising way.I think they have succeeded.  

This was also supported by a separate campaign aimed at young people who listen to their MP3 players in traffic. Teaming up with few popular musicians they created tracks that could be freely downloaded. They songs start as normal, but halfway through you hear the screeching sounds of car tyres and a crashing sound, followed by the brand message. 

Smart. Innovative. Engaging. But most of all, Important.Here’s the site. 

(BTW, it’s the third time I am Friday-ing a car-accident-mobile-related thing/k. Attached are the previous ones.) 

P.S. If you haven’t seen this Nike ad yet, now is the time. Men Vs. Women. Just Love it. Thank you, Victor, for sending it.